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1 promotional practices
1) Экономика: методы продвижения товара -
2 Verkaufsposition
Verkaufsposition f BÖRSE short position* * *Verkaufsposition
bargaining position;
• vorgeschobener Verkaufsposten sales outpost;
• Verkaufspotenzial sales potential;
• Verkaufspraktikant sales trainee;
• Verkaufspraktiken sales techniques, marketing practices, sales promotional practices (US);
• reißerische Verkaufspraktiken commercial rip-offs;
• unlautere Verkaufspraktiken unfair salesmanship;
• Verkaufsprämie spiff (Br. sl.);
• Verkaufspraxis sales experience. -
3 Verkaufspraktiken
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4 методы продвижения товара
Economy: promotional practices, sales promotion devicesУниверсальный русско-английский словарь > методы продвижения товара
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5 методы стимулирования сбыта
1) Economy: sales approach, sales approaches, sales approachs2) Advertising: promotional practicesУниверсальный русско-английский словарь > методы стимулирования сбыта
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6 рекламно-пропагандистская деятельность
1) Advertising: promotional practices2) Business: advertising & promotions, promotion, sales promotionУниверсальный русско-английский словарь > рекламно-пропагандистская деятельность
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7 Maßnahme
Maßnahme f 1. BÖRSE move; 2. GEN, V&M measure • Maßnahmen ergreifen 1. GEN take measures, take action, take steps; 2. MGT take action; 3. RECHT take measures • Maßnahmen ergreifen gegen GEN counteract, take action against, take measures against • Maßnahmen treffen gegen GEN provide against, take action against, take measures against* * *f 1. < Börse> move; 2. <Geschäft, V&M> measure ■ Maßnahmen ergreifen 1. < Geschäft> take measures, take action, take steps; 2. < Mgmnt> take action; 3. < Recht> take measures ■ Maßnahmen ergreifen gegen < Geschäft> counteract, take action against, take measures against ■ Maßnahmen treffen gegen < Geschäft> provide against, take action against, take measures against* * *Maßnahme
measure, step, action, proceeding, provision, arrangement;
• als vorübergehende Maßnahme as a temporary measure;
• absatzwirtschaftliche Maßnahmen marketing transactions (operations);
• Arbeit ersparende Maßnahmen labo(u)r-saving devices, motion economy (US);
• arbeitsmarktpolitische Maßnahmen labo(u)r-market policy measures;
• arbeitsrechtliche Maßnahme labo(u)r law measure;
• aufwertungsähnliche Maßnahmen quasi-revaluation measures;
• außerordentliche Maßnahmen emergency measures;
• behördliche Maßnahmen administrative measures;
• beschäftigungsfördernde Maßnahmen employment-promoting measures;
• beschäftigungspolitische Maßnahmen employment-generating policies;
• bevölkerungspolitische Maßnahmen demographic measures;
• bewusstseinsbildende Maßnahme measure to increase awareness;
• binnenwirtschaftliche Maßnahmen domestic measures;
• budgetäre Maßnahmen budgetary measures;
• deflationäre Maßnahmen deflationary measures;
• dirigistische Maßnahmen planned measures;
• disziplinarrechtliche Maßnahme disciplinary law measure;
• durchgreifende Maßnahmen drastic (sweeping) measures;
• einkommenssteigernde Maßnahmen income-generating policies;
• einkommensunterstützende Maßnahmen income support;
• falsche Maßnahmen false steps;
• finanzielle Maßnahmen financial measures;
• finanzpolitische Maßnahmen measures of fiscal policy;
• fiskalpolitische Maßnahmen fiscal policy;
• flankierende Maßnahmen accompanying (flanking) measures;
• Frieden schaffende Maßnahme peacemaking measure;
• friedenserhaltende Maßnahme peacekeeping measure;
• geeignete Maßnahmen proper (appropriate) measures;
• gefährliche Maßnahmen edge tool;
• verschärfte geldmarkttechnische Maßnahmen clampdown on money;
• geldpolitische Maßnahmen monetary policy devices;
• handelspolitische Maßnahmen trade measures;
• haushaltspolitische Maßnahmen budgetary policies;
• inflationäre Maßnahmen inflationary policy;
• investitionspolitische Maßnahmen measures in the fields of capital investment;
• konjunkturdämpfende Maßnahmen anticyclical (countercyclical) measures;
• konjunkturfördernde Maßnahmen stimulatory measures;
• konjunkturpolitische Maßnahmen economic policy measures;
• konjunkturunwirksame Maßnahmen cyclical maladjustment;
• kostensenkende Maßnahmen cost-cutting measures;
• verstärkte krediterschwerende Maßnahmeen tightening of its credit hold;
• kurzfristige Maßnahmen short-term measures;
• landwirtschaftlich-ökologische Maßnahmen agri-environmental measures;
• liquiditätspolitische Maßnahmen policy of active ease;
• marktkonforme Maßnahmen [anti]cyclical measures;
• marktwirtschaftliche Maßnahmen marketing operations;
• nachfragesteigernde Maßnahmen demand-pull measures;
• organisatorische Maßnahmen organizational measures;
• panikartige Maßnahmen panicky measures;
• präventive Maßnahmen preventive measures;
• preisstabilisierende Maßnahmen holding the line;
• protektionistische Maßnahmen protectionist activities, (EU) protectionist attitudes (steps);
• schutzzöllnerische Maßnahmen protectionist activities;
• steuernaufbringende Maßnahmen revenue raisers;
• restriktive steuerpolitische Maßnahmen restrictive fiscal policy;
• steuertechnische Maßnahmen fiscal techniques;
• streikähnliche Maßnahmen strike-like tactics;
• streikbrechende Maßnahmen strike-breaking activities;
• strukturpolitische Maßnahmen (EU) structural policies;
• verkaufsfördernde Maßnahmen promotional support;
• vertrauensbildende Maßnahme confidence-building measure;
• verwaltungstechnische Maßnahmen administrative measures;
• vorbereitende Maßnahmen preliminary measures;
• vorbeugende Maßnahmen preventive steps (measures), preventions;
• währungspolitische Maßnahmen monetary measures;
• währungstechnische Maßnahmen monetary techniques;
• wettbewerbsbeschränkende Maßnahmen restrictive practices;
• wirtschaftliche Maßnahmen economic regulations;
• Maßnahmen zur Absatzsteigerung sales promotional efforts (practices) (US);
• Maßnahmen zur Ausbildungsförderung training assistance measures;
• Maßnahmen zur Bekämpfung (Beseitigung) der Arbeitslosigkeit anti-unemployment measures, unemployment relief;
• arbeitsmarktpolitische Maßnahmen zur Bekämpfung der Arbeitslosigkeit labo(u)r-market policies to combat unemployment;
• Maßnahmen der Betriebsleitung managerial decisions;
• Maßnahmen zur Energieeinsparung energy conservation measures;
• Maßnahmen zur Erhaltung des Arbeitsplatzes jobholder actions;
• Maßnahmen zur laufenden Fertigungskontrolle control engineering;
• geldpolitische Maßnahmen des Finanzministeriums treasury directives (Br.);
• sehr zurückhaltende beschäftigungspolitische Maßnahmen der öffentlichen Hand tight public sector employment policy;
• drastische (rigorose) Maßnahmen zur Inflationsbekämpfung drastic measures to cure inflation;
• Maßnahmen gegen die Luftverschmutzung smoke abatement;
• Maßnahmen zur Neuordnung des Geldwesens monetary-reform measures;
• Maßnahmen zur Rezessionsbekämpfung antirecession package;
• beschaffungspolitische Maßnahmen des Staates government procurement policy;
• durchgreifende Maßnahmen gegen Steuerhinterziehungen crackdown on tax evasion;
• Maßnahmen zur Verringerung von Auslandsinvestitionen disinvestment measures;
• Maßnahmen zur Warenbewirtschaftung rationing arrangements;
• Maßnahmen im Zahlungsverkehr exchange action;
• Maßnahmen beschließen to pass measures;
• gesetzliche Maßnahmen durchführen to put through a measure of legislation;
• äußerste Maßnahmen ergreifen to proceed to extremities;
• unzulängliche Maßnahmen ergreifen to send a boy to mill (coll.);
• unpopuläre Maßnahmen in Kauf nehmen to face up to unpopularity;
• liquiditätspolitische Maßnahmen treffen to build liquidity;
• Maßnahmen zur konjunkturellen Belebung treffen to boost the stagnant economy;
• Maßnahmen gegen den Höchstverbrauch treffen to cope with peak consumption;
• erforderliche Maßnahmen veranlassen to take the necessary steps. -
8 Werbetrommel rühren
Werbetrommel rühren
to make propaganda, to boost, to plug (coll.), to drum (US);
• eigene Werbetrommel rühren (schlagen) to be self-advertising;
• Werbeunterlagen advertising matter, promotional material;
• Werbeunternehmen advertising business (enterprise, contractors), commercial undertaking;
• Werbeunterstützung advertising support;
• Werbeusancen advertising practices;
• Werbeveranstaltung publicity event;
• Werbeverband advertising association;
• Werbeverbot advertising ban;
• Werbeverkäufe promotional selling;
• Werbeversuchsfeldzug test campaign;
• Werbevitrine showcase;
• Werbevorbereitung advertising research;
• Werbevorhaben advertising plan;
• Werbevorlage [advertisement] copy;
• Werbevorschriften advertising law;
• Werbevorspann (Sendung) warmup;
• Werbewagen advertising van;
• Werbewert advertising (publicity, promotional, US) value;
• Werbewertprüfung pretest, media research;
• Werbewesen publicity, advertising [business];
• Werbewettbewerb advertising competition (contest). -
9 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
10 Werbeaktiva
Werbeaktiva
advertising assets;
• Werbeangebot promotional offer;
• bezahlte Werbeankündigung (Rundfunk) paid announcement;
• Werbeansprache advertising approach;
• Werbeansprache auf dem Wege über das Kind kid appeal;
• Werbeanspruch claim;
• Werbeanstrengung advertising (propaganda) effort;
• große Werbeanstrengung publicity push;
• Werbeanteil advertising share;
• Werbeantwort return, postal (Br.) (mail, US) advertising;
• Werbeantwortdienst business-reply service;
• Werbeantwortkarte business-reply card;
• Werbeanzeige advertisement, ad (US), notification;
• Werbeappell advertising appeal;
• Werbearbeit advertising activities, publicity work;
• Werbeargument advertising angle (point);
• Werbeargument im Text copy point;
• Werbeartikel publicity (promotion, US) article, advertised product;
• Werbeatelier commercial (art) studio;
• Werbeaufschrift advertising label;
• Werbeauftrag advertisement (publicity) order;
• Werbeaufwand publicity (promotional, US) expenses, advertising investment (expenditure);
• Werbeaufwand pro Minute (Fernsehen) cost of time;
• 80% seines Werbeaufwands im Fernsehsektor einsetzen to allocate 80% of its ad budget to television (US);
• Werbeaufwandträger ad spender;
• Werbeausgaben advertising expenditure (costs), publicity expenses;
• Werbeauslage display, advertising layout (US);
• Werbeaussage advertising (sales) message, story, (unbezahlte) plug;
• vergleichende Werbeaussage comparative story;
• Werbeausstellung advertising exhibition;
• Werbeauswüchse advertising extravagance;
• Werbebauten display (publicity) kiosks;
• Werbebehauptung claim;
• Werbebeigabe dealer help;
• Werbebeilage advertising supplement, stuffer (US);
• Werbebeispiel example of advertising;
• Werbebeitrag advertising contribution;
• freiberuflicher Werbeberater advertising consultant;
• fachmännische Werbeberatung expert advertising advice;
• Werbebereich advertising area;
• Werbeberuf advertising profession;
• Werbebestimmungen advertising regulations;
• Werbebotschaft advertising (sales) message, story;
• unbezahlte Werbebotschaft plug (US sl.);
• Werbebräuche advertising practices;
• Werbebrief sales (advertising) letter;
• nachfassender Werbebrief follow-up letter;
• Werbebroschüre [publicity] leaflet, brochure;
• kleine Werbebroschüre booklet;
• Werbebüro advertising agency (contractors), publicity bureau (office), (für Arbeitskräfte) recruiting office;
• Werbechef advertising (promotion, US) manager;
• Werbedienst advertising service;
• Werbedirektor advertising (publicity) director (manager);
• Werbedrucksache advertising matter, broadsheet, broadside. -
11 durch Anstrengung eines Prozesses
durch Anstrengung eines Prozesses
by going to law;
• bürokratische Anstrengungen bureaucratic effort;
• geschäftliche Anstrengungen business tensions;
• vereinigte Anstrengung joint effort;
• verkaufssteigernde Anstrengungen sales promotional efforts (US);
• verstärkte Anstrengungen stepped-up efforts;
• Anstrengungen zur Absatzausweitung sales promotional efforts (practices) (US);
• Anstrengungen zur Ausweitung des Produktionsprogramms diversification move;
• kurzfristig unternommene Anstrengungen zur Sicherung von Arbeitsplätzen short-term job-saving exercise;
• erhöhte Anstrengungen zur Verbesserung der Führungsmethoden upgrading of management efforts;
• erneute Anstrengungen machen to renew one’s efforts;
• den geschäftlichen Anstrengungen nicht mehr gewachsen sein to be no longer equal to the strain of business.Business german-english dictionary > durch Anstrengung eines Prozesses
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12 lanzamiento
m.1 throwing.2 throw (sport).lanzamiento de disco discuslanzamiento de jabalina javelinlanzamiento de martillo hammerlanzamiento de peso shot put3 launch.precio/oferta de lanzamiento introductory price/offer4 pitch, pitching.5 launching.6 ejectment, eviction, ouster, dispossession.* * *1 (acción de lanzar) throwing\lanzamiento de disco discus throwinglanzamiento de jabalina javelin throwinglanzamiento de peso shot put* * *noun m.1) throw2) launch3) pitch* * *SM1) [de objeto] [gen] throwing; [con violencia] hurling; [desde el aire] droppingla manifestación acabó con lanzamiento de objetos contra la policía — the demonstration ended with people hurling things at the police
lanzamiento en paracaídas — parachuting, parachute jumping
2) (Dep) [con la pierna] kick; [hacia portería, canasta] shotlanzamiento de bala — LAm the shot put
lanzamiento de falta — (Ftbl) free kick
3) [de nave espacial, misil] launch4) (Com, Econ) [de acciones, producto] launch; [de disco] release5) (Jur) repossession* * *1)a) (de objetos, pelota) throwing; (de misil, torpedo) launch; ( de bomba) droppingb) (de cohete, satélite) launch; (Dep) (de disco, jabalina) throw; ( de bala) put; ( en béisbol) pitch2) (de producto, libro) launch, launching3) (CS) (Der) tb* * *= launch, rollout [roll-out], pitching, kick, throw.Ex. A gathering of 10 CD-ROM application developers resulted in the launch of the CD-ROM Standards and Practices Action Group.Ex. The interview provides a behind-the-scenes look at the company's preparation for the service's official rollout in Summer 2000.Ex. The database contains baseball statistics going back to 1871, including batting, pitching and fielding registers for all 13,000 major league players.Ex. If such a game is still tied after extra-time it is usually decided by kicks from the penalty mark, commonly called a penalty shootout.Ex. But once he went under the knife to fix his damaged shoulder, he realized there weren't many throws left in it.----* lanzamiento de martillo = hammer throwing.* lanzamiento de penaltis = penalty shootout.* lanzamiento espacial = moon shot.* plataforma de lanzamiento = launch pad.* * *1)a) (de objetos, pelota) throwing; (de misil, torpedo) launch; ( de bomba) droppingb) (de cohete, satélite) launch; (Dep) (de disco, jabalina) throw; ( de bala) put; ( en béisbol) pitch2) (de producto, libro) launch, launching3) (CS) (Der) tb* * *= launch, rollout [roll-out], pitching, kick, throw.Ex: A gathering of 10 CD-ROM application developers resulted in the launch of the CD-ROM Standards and Practices Action Group.
Ex: The interview provides a behind-the-scenes look at the company's preparation for the service's official rollout in Summer 2000.Ex: The database contains baseball statistics going back to 1871, including batting, pitching and fielding registers for all 13,000 major league players.Ex: If such a game is still tied after extra-time it is usually decided by kicks from the penalty mark, commonly called a penalty shootout.Ex: But once he went under the knife to fix his damaged shoulder, he realized there weren't many throws left in it.* lanzamiento de martillo = hammer throwing.* lanzamiento de penaltis = penalty shootout.* lanzamiento espacial = moon shot.* plataforma de lanzamiento = launch pad.* * *A1 (de objetos, de una pelota) throwing2 (de un misil, torpedo) launch; (de una bomba) dropping3 (de una nave espacial, un satélite) launchencestó su primer lanzamiento he scored (a basket) with his first throwCompuestos:( AmL) shot putdiscus throwingjavelin throwingpenalty shoot-out( Esp) shot putfree throw o shotB (de un producto, libro) launch, launching; (de una campaña) launch, launchingel lanzamiento de su plan económico the launching of their economic planC* * *
lanzamiento sustantivo masculino
1
(de misil, torpedo) launch;
( de bomba) dropping
( de bala) put;
( en béisbol) pitch;
lanzamiento de bala or (Esp) de peso shot put;◊ lanzamiento de disco/jabalina discus/javelin throwing
2 (de producto, libro) launch, launching
3 (CS) (Der) tb
lanzamiento sustantivo masculino
1 (de un objeto) throwing, hurling
2 (de un producto, empresa, misil) launch
oferta de lanzamiento, introductory offer
3 Dep (de jabalina, disco) throw
(de peso) put
' lanzamiento' also found in these entries:
Spanish:
flechazo
- nula
- nulo
- pedrada
- plataforma
- salida
- bala
- peso
- rampa
English:
blow up
- introduction
- introductory
- launching
- launchpad
- pad
- pitch
- put off
- shot-put
- throw
- toss
- launch
- shot
* * *lanzamiento nm1. [de objeto] throwing2. [de bomba] dropping;[de flecha, misil] firing3. [de cohete, satélite] launching4. [de ataque] launching[con el pie] kick; [en béisbol] pitch;un lanzamiento de dos puntos [en baloncesto] a two-pointer;un lanzamiento de tres puntos [en baloncesto] a three-pointerAm lanzamiento de bala the shot put;lanzamiento de disco the discus;lanzamiento de jabalina the javelin;lanzamiento de lateral [en rugby] line-out;lanzamiento de martillo the hammer;lanzamiento de penalti penalty kick;su lanzamiento del penalti fue perfecto he took a perfect penalty;perdieron en los lanzamientos de penalti they lost on penalties, they lost in the penalty shoot-out;lanzamiento de peso the shot put6. [de artista, periódico] launch;[de disco, película] release lanzamiento del producto product launch* * *mpitch2 MIL, COM launch* * *lanzamiento nm1) : throw2) : pitch (in baseball)3) : launching, launch* * *2. (con los brazos) throw3. (con el pie) kick -
13 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
14 Verkaufsanstrengungen
Verkaufsanstrengungen fpl V&M sales effort, sales push* * *fpl <V&M> sales effort, sales push* * *Verkaufsanstrengungen
selling (sales) efforts, sales push, sales promotional efforts (practices);
• lückenlose Verkaufsanstrengungen complete chain of sales efforts;
• energische Verkaufsanstrengungen unternehmen to push one’s business;
• seine Verkaufsanstrengungen verstärken to beef up one’s sales operations. -
15 Anstrengungen zur Absatzausweitung
Business german-english dictionary > Anstrengungen zur Absatzausweitung
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16 Maßnahmen zur Absatzsteigerung
Business german-english dictionary > Maßnahmen zur Absatzsteigerung
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